Our Strategic Diversity and Inclusion Plan

Our Mission — "We passionately bring different people and perspectives together to collaborate, thrive, grow and innovate."

Our Diversity & Inclusion strategy plays a large role in our success as an organization. It reflects the aspirations of both associates and leaders. It continues to evolve to align with our performance goals as a business and with our values.

Here's how our Diversity Strategy becomes reality in our Dynamic Organization:

Leadership Excellence

Just as we've endeavored to create an associate base that mirrors our customer base, we want to increase diverse representation in our leadership team at all levels, as well. Our aim is to develop internal pipelines of minority and female talent that are capable of moving into director-level roles and higher. We are currently working with hiring leaders to increase the hiring and promotion of highly talented, diverse candidates.

Associate Passion

We believe each U.S. Cellular® associate is unique and that the characteristics that make him or her different are valued and lead to the overall success of our organization. In order to sustain and further associate passion, we are exploring new training tools and other learning opportunities to broaden awareness and engagement relative to Diversity & Inclusion. Working closely with our Inclusion Councils, we have plans that will enhance our current commitment.

Customer Advocacy

Our customers appreciate that our workforce reflects a multitude of cultural backgrounds. To increase customer advocacy, we are working with our marketplace leaders to ensure our frontline associates are continuing to improve their cultural competence. This includes greater understanding of our customers' expectations relative to Diversity & Inclusion.

Superior Results

Our goal has been and will continue to be a fair and equitable approach to develop a broad and diverse supplier base that helps us control costs and add new customers. Through our new plan, we will increase the amount of procurement dollars spent with minority-owned and women-owned businesses, as well as disabled and veteran suppliers. Furthermore, we will work with these companies to increase their capacity to supply the goods and services we need.

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